Tag Archives: Pinterest

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Pssst…Do You Want To Know A Secret?

If you haven’t yet heard of it, you may need to listen more closely as social media site Whisper.sh has taken off in a big way in the 18 months since its inception. It now boasts three billion page views a month.

The site allows users to post ‘secrets’ or thoughts anonymously, through the use of pictures with bold eye-catching quotes at the top, in a similar way to internet ‘memes’ – which are described as units for carrying cultural symbols or ideas that virally spread across the internet. Users tend to use the mobile app for an average of 20 minutes a day, checking content between 8 and 10 times a day, and are aged between 17 and 28, and the majority, around 70 percent, are female.

Jeremy Liew of Lightspeed Venture Partners, the first investor in popular photo messaging application Snapchat, is excited about Whisper’s incredible growth and invested $3 million in Whisper in April this year. “Three billion page views a month is a shockingly big number for a company only 18 months old,” Liew has claimed.

Where Whisper differs from Facebook, Twitter and Pinterest, is that while these sites encourage people to post things they are proud of, like party pictures and holiday snaps, Whisper is where users go to spill the secrets they would normally only tell to a close friend. Other users can post supportive comments, and users can respond to one another. Presently, users are able to download the app free but have to pay to send messages to other users.

Do you have a secret? Shhhh….

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morning-coffee

As Twitter Takes Off, Who’s Next On The Runway?

For technology executives weighing market flotations for Silicon Valley startups, this week’s gangbusters Twitter Inc initial public offering sent a powerful signal: full speed ahead. About a dozen private companies are valued at more than $1 billion and many of them have already been holding informal talks with bankers with a view to accelerating their IPO plans. File-sharing company Box has picked Morgan Stanley, Credit Suisse and JP Morgan to lead its IPO. The company has been valued at more than $1.2 billion by private venture capital investors but it remains unclear whether it is profitable. Twitter’s lack of profits proved to be no obstacle to the micro-blogging site raising as much as $2.1 billion in its IPO. That opens the door for other big-name private companies including Square, the payments company founded by Twitter co-founder Jack Dorsey which has begun exploring the possibility of an IPO next year. Profits are not expected until 2015. Airbnb, an accommodation service, is also often cited as a potential IPO candidate. “They don’t have inventory and have pretty low overhead,” said analyst Michael Pachter, who believes the company is profitable. Social media service Pinterest, meanwhile, raised $225 million at a $3.8 billion valuation in October even though it had only begun to make money in September by showing ads. Snapchat is perhaps one of the furthest down the line. Used by 9% of U.S. mobile phone users, Snapchat raised $60 million earlier this year at a valuation of $800 million. The market’s embrace of Twitter comes right as the IPO market enters what is typically a seasonal lull around the time of the Thanksgiving holiday and do not really get started again until February or March. With many in Silicon Valley believing that the appetite is growing for tech IPOs, there are a number of similar companies also taxiing along the runway ready for take-off. Watch this space!

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